Featured image source: http://kwamb.io/
This new website is not currently fully finished yet, but it is really a new and exciting form of customisation. They are offering products made by designers, that have been designed parametrically, so that their shape and style can be changed easily. Thus, consumers can customise these factors before having the products 3D printed or being given the file to print for themselves. The original designer gets paid a share every time their design is customised and created.
With this format, unique and individual products can be created, with more customisation options than most typical services offer. It is a platform which would be excellent to begin investigating and putting products up and see what people create to express themselves, see what they like to customise.
The company has already attracted media attention from the likes of The Times and many 3D printing outlets.
Terrafab is a project where you can navigate around a map of Norway and pick a piece of its terrain, translating it into a 3D printed model from gypsum. The models are colourful and accurate representations of the terrain you choose. For those who love in Norway, I can see this being of particular appeal, but the premise is also an interesting one. Analysing it, there is good involvement from the user, as they have to navigate the terrain to find an area they want, but the interface is simple and easy enough. Whilst I wouldnt classify it as ‘fun’, it is engaging and I can imagine those who live there searching for their particular home location. Thus they can have a unique model printed which perhaps represents their homeland. Associations with memories of the place it represents could develop, but it also creates connections with the individual as it expresses their self, where they came from. It is a reflective design.
Both of these companies and designs are very interesting. I feel they are exciting precedents for future customisable products. They each have an experience unlike any other customisation service and that unique experience adds something to the product. It also creates a story and involves the customer much more as a co-designer than other services I have studied so far. What I must think and remember however, is that these customisation opportunities here are tailored very much to the specific products and the experience could not be translated directly to other products for example. I must think deeply about what product I wish to create and the target for the product, which will influence the experience I wish to deliver along side it and hopefully produce connections with the consumer.